Serie A Arabic TikTok Account
Serie A Arabic TikTok Account
The Brief
The Brief
Launch the first Arabic TikTok account for a major European football league, building a loyal community through culturally relevant, engaging content.
The Game plan
Create an ‘Admin’ persona, blend on and off-pitch content, and drive two-way engagement to establish a strong voice and presence in the Arab football scene.
The Result
1.8M followers in 18 months, 500K average views, 30K+ engagement per video, and overwhelmingly positive feedback from a passionate, growing fanbase.
The Brief
Launch the first Arabic TikTok account for a major European football league, building a loyal community through culturally relevant, engaging content.
The Game plan
Create an ‘Admin’ persona, blend on and off-pitch content, and drive two-way engagement to establish a strong voice and presence in the Arab football scene.
The Result
1.8M followers in 18 months, 500K average views, 30K+ engagement per video, and overwhelmingly positive feedback from a passionate, growing fanbase.
