Nike - The Dunk NBA Paris Promo
Nike - The Dunk NBA Paris Promo
The Brief
The Brief
Create a high-impact promo video and product imagery for the Nike Dunk NBA Paris drop, using only the NBA Store in Abu Dhabi as our creative playground.
The Game plan
Cast Nike athlete Yahya Al Ghassani to star in a Paris-themed in-store film, creatively integrating stickers and easter eggs to highlight the sneaker’s design story.
The Result
A standout promo video and sleek product photography that elevated the release, capturing attention online and in-store with a fresh, localised creative twist.
The Brief
Create a high-impact promo video and product imagery for the Nike Dunk NBA Paris drop, using only the NBA Store in Abu Dhabi as our creative playground.
The Game plan
Cast Nike athlete Yahya Al Ghassani to star in a Paris-themed in-store film, creatively integrating stickers and easter eggs to highlight the sneaker’s design story.
The Result
A standout promo video and sleek product photography that elevated the release, capturing attention online and in-store with a fresh, localised creative twist.
