The Jersey Horse
The Jersey Horse
The Brief
The Brief
Celebrate Emirates’ partnership with AC Milan and the Dubai World Cup through a creative execution highlighting a shared passion for football and horse racing
The Game plan
Design and install a portrait of a horse from over 150 AC Milan jerseys, film the entire process which then culminated in a photo op with Zlatan Ibrahimović
The Result
Generated viral media attention and widespread acclaim, with jerseys from the installation gifted in bespoke boxes to content creators to amplify campaign reach across the UAE and beyond
The Brief
Celebrate Emirates’ partnership with AC Milan and the Dubai World Cup through a creative execution highlighting a shared passion for football and horse racing
The Game plan
Design and install a portrait of a horse from over 150 AC Milan jerseys, film the entire process which then culminated in a photo op with Zlatan Ibrahimović
The Result
Generated viral media attention and widespread acclaim, with jerseys from the installation gifted in bespoke boxes to content creators to amplify campaign reach across the UAE and beyond
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